We Sell Freedom

I run a virtual real estate brokerage. The business plan is the best business plan I’ve ever seen, and I’ve seen many in 37 years in business (20 as a lawyer). But what I really sell is much bigger than real estate or an extraordinary business plan, and it’s much bigger than me. What I really sell is freedom.

Let me explain. When I was in high school, my best friends and I had a plan for our lives. When we graduated from high school, we were going to drive around the country together in a van, see the world, and be free to live our lives on our own terms. It’s amazing how naive we were. So how did things work out? I’ve learned that life rarely goes according to plan . . . for anyone.

After high school, most of my friends bounced around for a few years with different dissatisfying and low paying jobs. In the long run, one settled in a job as a manager at a gas station/quick stop. One worked for various construction companies, has been married three times, and is an alcoholic. One went to diesel mechanic school in Denver, then came back to our little town and has been a bar tender for over 20 years. One died years later in a car accident, the result of drug use. One became a homosexual and lives in a different world. A few of us went to college. After college one of my friends married a woman who is the family dictator. One worked construction as an operator and eventually went to work for the State of Alaska in a remote section of the State, but will have a decent retirement. I became a high school teacher, but after two years decided to go to law school. After 20 years of practicing law, I found it quite unsatisfying, and decided to come back to sales–real estate sales. But one thing all of us have in common is that life did not work out as we thought it would. We all wore rose colored glasses when we were young. We all did what we thought we had to, and exactly 40 years after graduating from high school, not one of us lived free lives.

Back then, school counselors, parents, and friends encouraged us to go down the traditional path of success. That path included college, going to work for a corporation (or the federal government), having a 20+ year career, retiring and then traveling in a motor home and enjoying life. We were supposed to “climb the corporate ladder” with a wonderful career. We also were expected to have the perfect family, like Ward and June Cleaver with children like Wally and Beaver. Alas, life in a T.V. series is not like life in the real world.

Today there is no security in a job with a large corporation. Having a 20 year career at Boeing is not very likely anymore. Microsoft no longer offers jobs with security and stock options. They hire independent contractors who compete with each other to work for the lowest bid. Many corporations today don’t have retirement contribution plans.

The world as it used to be, and as we hoped it would be when most of us were young, just does not exist. Most Americans complain about their jobs as tedious, boring, too political, low paying, lacking insurance or retirement benefits, insecure, and unhappy places to be. They don’t feel like they are in control of their lives, and too often their careers dictate whether they spend quality time with their spouses or go to their childrens’ baseball games.

That is not freedom. That is much more like slavery than freedom, and Americans in this generation have fallen in the trap of mediocrity, and for too many, failure. Many of our parents believed that a job was a means to an end, just a way to support your family, that you didn’t have to like your job, but you had to do it for 20 to 30 years. In other words, the idea was to sell your soul to the company. Many of us fell into the trap of accepting that belief system.

I invite agents to join iRealty Virtual Brokers, but what I sell is freedom. I sell freedom from unhappy jobs, financial insecurity, and the trap of family relationships that are in the red zone of stress because of lack of money and time. I sell freedom to do what you want when you want.

I love working with people, helping them improve the quality of their lives.  The business plan is the best, and the compensation is unlimited residual income. What’s not to like? The lifestyle this business provides is the kind of freedom most of us have searched for our whole lives. We just didn’t know where to look, and we didn’t know what to look for.

I sell freedom. Want some?

Post comment

You must be logged in to post a comment.

RSS Sequim’s Real Estate Blog

  • The Ugliest House in Sequim July 15, 2017
    Perhaps we should have a contest called the ugliest house in Sequim. That might create a fun photo album. I’ve seen some homes that could compete for the ugliest house in Sequim, but you could add Port Townsend and Port Angeles as strong competitors. The Ugliest House This 3-story home is the brightest yellow and a […]
  • Is The Real Estate Market Seasonal in Sequim? July 3, 2017
    Nearly every real estate market has a seasonal effect. Who hasn’t asked the rhetorical question, “Doesn’t the market slow down in the winter months,” or “Isn’t the real estate market seasonal, so that it picks up in the spring and summer?” That is true almost everywhere in the U.S., but it is not true in […]
  • What If I Can’t Find The Right Home in Sequim? June 28, 2017
    It may be hard to find the right home in Sequim, so what do you do if you’re having a hard time finding one? This article will give you the knowledge and the resources to find the right home in Sequim, and having helped many clients over the last two decades do exactly that, I’ve […]
  • From Sequim to Fishing in Alaska June 17, 2017
    This young man is from Sequim but now he is fishing in Alaska, as he does every summer. This is my son, Brady Marunde. A lot of people who move to Sequim love fishing for Salmon, trout, and bass. My son loves fishing too, but since my family is from Alaska, it was natural that Brady would gravitate […]

Random Testimonial

  • ~ Testimony by Larry and Shirley

    Larry and Shirley"Over a year ago, during a visit to the Olympic Game Farm, we developed what we eventually called the “Sequim Syndrome.” We live in New Mexico and decided Sequim was where we wanted to live in retirement. On our second visit to Sequim, we met with Chuck and asked him to help us. Chuck's web site provides such amazing search capabilities. Chuck's site also contains a 1000 blog postings and a real estate video series detailing buying real estate in Sequim. We bought Chuck's book about Sequim real estate and set out to follow his advice carrying on an ongoing email and phone conversation with Chuck. Doing our due diligence “Marunde style” and using his MLS search site, we came up with about 50 homes that met our needs. We narrowed the list down to 15 properties that best met our needs. We came back to Sequim a third time with our list in hand, and Chuck spent two days with us showing us all the homes on our list. Not only did Chuck help us find that dream home, he spent time to educate us about the quality of construction, fair market values of various properties, home layouts, and the joys of Sequim living. We had a great time as we traveled from house to house. By mid afternoon of the second day, my wife said we had found “the house.” Chuck helped us draft our offer and sent our offer to the seller's agent. It turned out there was a second offer made on the property at the same time. Chuck's help to make a clean offer paid off. At breakfast two days later, we got a call from Chuck saying our offer had been accepted by the sellers. We are now back home in New Mexico. Chuck attends every inspection on our behalf, updating us at every turn by email and phone. Our dream home is becoming a reality because of Chuck and because we were smart enough to follow his advice. We absolutely would NOT have been able to do this without Chuck Marunde's expertise and enthusiasm. We recommend Chuck to everyone planning a move to Sequim, Port Angeles, or anywhere on the Olympic Peninsula. Chuck is a gold mine of information and expertise for home buyers everywhere, not just on the Olympic"

  • Read more testimonials »